For one session a week, we rarely see a healthy baseball or softball training membership under about $300 a month. A two-on-one training membership averages around $400 every four weeks nationwide. Set your price from your real costs and the take-home you need, never from the cheapest facility in town.
The two numbers I use
- About $300 a month is the floor for one session a week. Below that, a program rarely stays healthy.
- About $400 every four weeks is the national average for a two-on-one training membership: two athletes, one coach, one hour.
"I really believe that it's fair with a facility membership and them getting one session a week for you to be at 300 bucks a month. Anything less than that, you're going to lose your shorts eventually."
Collier Buttgen
Why cheap memberships fail
Your costs go up every year. Rent, insurance and coach pay all go up whether or not you raise your price.
"Your cost keeps going up, and the only thing that goes down is your profit."
Collier Buttgen
Low prices also bring in the families most likely to leave. A price that reflects a real development program attracts families who plan to stay for the season.
Set your price from your numbers
- Know your number. Write down what you need to take home each month.
- Add your costs. Rent or cage time, coach pay, insurance, software and marketing.
- Count your capacity. Coach hours per week times two athletes per hour.
- Solve for price. Your number plus your costs, divided by the athletes you can realistically fill.
If the answer comes out above what the facility down the street charges, that's normal. Their price is built on their costs and their take-home, and you can't see either one.
Bill every four weeks
Billing every four weeks gives you 13 billing cycles a year instead of 12, and it lines up with how families think about a training block. Keep a card on file and a clear term so the revenue is predictable.
How you present the price matters
Show families the monthly number next to what their athlete gets: the weekly session, the evaluation, the program plan and the progress you report back.
"Two grand divided by three, you're like 700 bucks a month. It's the same thing, but how you frame things matters."
Collier Buttgen
What about one-on-one lessons?
Keep them only as a premium option priced well above the membership. If the one-on-one price is close to the membership price, families will pick the lesson and you are back to selling hours. See how to turn lessons into a membership.
