About Facility Coach

Business coaching for baseball and softball facility owners. One membership, coaches who run the floor, and a business that pays you every month.

About Our Founder

Collier Buttgen

Collier Buttgen is the founder of Facility Coach. He has spent his career inside training facilities, not consulting about them from a distance. He has built the offers, run the ads, hired the coaches, signed the leases, and made the payroll.

Facility Coach exists because he kept meeting brilliant coaches who had built themselves a job with worse hours and less security than the one they left. The coaching was never the problem. The business around the coaching was.

Profit First OS is the system Collier wished someone had handed him: one offer priced properly, delivery that does not depend on the owner, marketing that shifts belief before it ever quotes a price, and numbers you actually look at. Today that system runs inside training businesses across the country, from coaches renting cage time to facilities doing multiple six figures a year.

Four moves. That is the whole system.

Profit First OS is a 12 month, done with you operating system built for baseball and softball training businesses. Four moves, installed in this order.

Move 01

Know your number

The profit target that buys back your life, built from your real costs.

Move 02

One offer

One membership. One price. Card on file. With a term.

Move 03

Lean delivery

Written standards so your coaches run the floor without you.

Move 04

Own the rhythm

Locked in monthly money. Five numbers every Monday.

Every result on this page came from these four moves, in this order, across 150+ training businesses.

We run the 12 months like a season

Preseason fixes the model. In-season fills it. By months 9 to 12 the target is you off the floor.

Preseason · Months 1 to 3

Fix the model and the price

One membership, one price, families moved over in one wave. Every hour is worth more.

In-season · Months 4 to 8

Fill the schedule

The right kids first, then more of them. Your staff’s schedule fills next and recurring revenue stacks.

Offseason · Months 9 to 12

Buy back your time

Written standards, hiring and training, with you off the floor as the target.

What makes this different

Six reasons owners pick this over an agency, a mastermind, or another gym coach.

01

Built only for baseball and softball

Cage economics, team rentals, and offseason seasonality are the whole design. Every play has been run inside a training business.

02

One membership, one price

We build recurring revenue from one membership with a term and a card on file. Lessons stop being the business.

03

Front loaded cash

The 90 Day Cash Sprint puts real money on the board early instead of theory you get to test next year.

04

Your team can run it

Skill packs and templates so funnels, emails, and SOPs get built without you touching them.

05

We measure everything

You send your numbers, we adjust the plan quarter by quarter. No vibes, no guessing.

06

Our money where our mouth is

A written gross profit guarantee. If you do the work and the profit is not there, we refund you or keep working for free.

Who This Is Actually For

We would rather tell you no than take your money. Read both columns before you book.

This is for you if

  • You are ready to switch to one membership at one price.
  • You are doing $5K to $20K a month solo, or $20K+ with a team.
  • You are on the floor most hours and want off it.
  • You will raise your price and rebuild the model in the first 90 days.
  • You want to be told the truth about your numbers.

This is not for you if

  • You want a lesson menu, not one membership.
  • You want to stay the only coach on the floor.
  • You will not raise prices.
  • You want a quick fix.
  • You will not show up to the calls.

Stop guessing.
Start operating.

If you coach baseball or softball and want the business to pay you every month, book a call below. If we are not confident we can help you earn back the tuition in profit, we will tell you no.

Step 01

Answer six quick questions and pick a time. One call with our team.

Step 02

We walk through your numbers, your model, and what is in the way.

Step 03

This is not a free program. It’s a 12-month partnership with a real investment. If you’re open to investing in your business, we’re in a good position.

Baseball and softball training businesses
Results shown on this page are real client results. They are not typical and are not a guarantee of your success. Our clients are experienced coaches and business owners, and results vary depending on your market, your offer, your effort, and your background. We cannot guarantee that you will make money or that you will be successful if you apply these strategies. We do not give investment, tax, legal or other professional advice. Specific transactions and experiences are mentioned for informational purposes only. Facility Coach is not affiliated with, endorsed by, or sponsored by Major League Baseball or any of its clubs.
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