Facility Coach / FAQ
Facility Coach FAQ
Straight answers to the questions baseball and softball facility owners ask us most.
About Facility Coach
What is Facility Coach?
Facility Coach is business coaching for baseball and softball facility owners and private coaches. We install one operating system, Profit First OS, in four moves: know your number, one offer, lean delivery and own the rhythm. The goal is a training business that pays you every month while your coaches run the floor. Collier Buttgen founded it, and about 150 training businesses run on the system.
Who is Facility Coach for?
Owners and lead coaches of baseball and softball training businesses. Most of our clients run $8K to $40K a month, whether they hold a lease or rent cage time. Owners at $25K+ a month with a team go on our Elite track. If you're under $8K a month, we'll tell you on a short call whether now is the time.
Do I need to own a facility to work with Facility Coach?
No. Plenty of our coaches rent cage time or train out of someone else's building. The system starts with your offer and your numbers. When your numbers say it's time for your own building, we run the model with you before you sign a lease so you know the building pays for itself.
Is Facility Coach legit? Where can I read reviews?
Client results and reviews are on our results page, in our clients' own words. The guarantee is written into every agreement: if your gross profit over 12 months doesn't beat your prior 12 months by at least what you invested with us, we keep working with you for free until it does, or refund you in full. You hold up your end by showing up to calls, doing the action plans and sending your baseline P&L within 30 days.
Memberships and pricing
How do I switch my training business from lessons to memberships?
Pick one membership at one price, with a card on file and a term, and set a date when every lesson athlete moves into it. Current athletes keep their time slot. It becomes a small group session with another athlete in it. Tell families what is changing, when it happens and what their athlete now gets in the program. Then stop selling single lessons. Read the full guide.
How much should a baseball training facility charge for a membership?
For one session a week, we rarely see a healthy program under about $300 a month. Go lower and your costs will eventually outrun you. Across the country, a two-on-one training membership averages around $400 every four weeks. Set your price from your real costs and the profit you need to take home. Lowering your price to win customers brings in the wrong customers. Read the full guide.
How do I raise prices without losing families?
Raise by no more than 20% at a time and give families 30 days notice. Use a written script for the announcement and for the questions that follow, and decide upfront who keeps a locked-in rate. Lead with what the athlete gets. You're moving athletes into a full development program, so you're not charging more for the same lessons. Read the full guide.
Are one-on-one lessons profitable for a baseball facility?
Not for long. We don't believe any baseball facility will stay healthy and profitable over the next 10 years running on one-on-one lessons. Two athletes per coach per hour is the minimum for the math to work. If you keep one-on-ones, price them as a premium option.
How many athletes do I need to make six figures as a baseball coach?
Around 25 to 30 athletes on a monthly membership, depending on your price. That's why the offer and the price come before marketing. A strong offer means you need fewer athletes to hit your number.
Staff and getting off the floor
When should I hire my first coach, and how should I pay them?
Plan the hire ahead of your busy season, and hire for character and professionalism first. Share your vision and the growth path before you talk pay. Commission-only pay tends to build coaches who hoard their own clients. Salary plus commission builds team buy-in, but it needs cash up front, so know your numbers before you offer it.
How do I get off the floor at my training facility?
Write down your standards so your coaches can run sessions the same way you would. Hand scheduling, messaging and social media to staff. Then track five numbers every Monday so you run the business from the numbers instead of from the cage.
When should I open a bigger facility or sign a new lease?
When your numbers say so. Run the model first: rent, staff, membership count and price. Then you know the building pays for itself before you sign. We give our clients our list of SBA lenders who fund training builds, and we set up hiring and staff training so the new floor runs without you.
Stop guessing.
Start operating.
If you coach baseball or softball and want the business to pay you every month, book a call below. If we are not confident we can help you earn back the tuition in profit, we will tell you no.
Step 01
Answer six quick questions and pick a time. One call with our team.
Step 02
We walk through your numbers, your model, and what is in the way.
Step 03
This is not a free program. It’s a 12-month partnership with a real investment. If you’re open to investing in your business, we’re in a good position.